OUR IDEA
DUYGU DEMIREL is a Turkish brand inspired by the „Philosophy of
Nothingness“ by Rumi.
. . .
Throughout our existence, we have tried to dominate nature and life by
being arrogant. The guns we point at the world have been turned back
to us by the universe, and it has been and continues to be shown to
us, over and over again, harshly, that we are a drop of water in that
huge ocean.
. . .
Humanity is in limbo and diseased. The feeling of emptiness we live in
emphasizes that we can only reach the truth and complete our
existence, if we accept our fears and anxieties about the size of the
universe.
. . .
Each piece in the structure of the collection contains concrete
examples of the process that goes from nothingness to the whole, which
includes the matter and antimatter structures that make up the
universe. opposite forces create existence.
. . .
In today's world, there are walls that are invisible as much as the
visible face of the resources that people have. This is the essence of
the idea we call nothingness, the reality is a holistic cycle that can
only be completed when a person experiences a spiritual awakening, in
this case the awakening of each individual is as unique as himself.
. . .
Wearable pieces that will represent the awakening in today's media
with a colorful and wide spectrum of consciousness will be your
awakening. Because if what you have encountered so far is matter, then
Duygu Demirel collections will take place in our lives as antimatter.
The touchstone of Duygu Demirel's emergence as antimatter is that it
is antimatter that creates matter. Our brand and the designs in it are
antimatter, apart from all the ideas that created matter until now.
Throughout our existence, we have tried to dominate nature and life by being arrogant. The guns we point at the world have been turned back to us by the universe, and it has been and continues to be shown to us, over and over again, harshly, that we are a drop of water in that huge ocean.
